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Training & Education

Digital Marketing

Plan, publish and measure practical digital campaigns for small businesses, organisations, community initiatives and personal brands.

DurationDuration confirmed for each intake
Fee StatusFee-paying Course

Course Overview

This course introduces digital marketing as a practical process: understanding an audience, defining an offer, creating useful content, selecting suitable channels and measuring results. Learners develop a simple campaign that can be adapted for a business, organisation or community initiative.

Who This Course Is For

Entrepreneurs, sales and communication staff, community organisations, creators and learners interested in online promotion and customer engagement.

Learning Approach

Sessions combine strategy, content practice and basic analytics. Learners are encouraged to work with a real or simulated organisation throughout the course.

Modules

  1. Digital marketing foundations and customer journeys
  2. Audience research, positioning and brand messages
  3. Content planning, copywriting and visual assets
  4. Social media channel strategy and community management
  5. Web presence and search visibility fundamentals
  6. Email, messaging and customer follow-up
  7. Campaign measurement and basic analytics
  8. Ethics, privacy and a practical campaign project

Entry Requirements

Minimum KCSE grade D+ as advertised for the current programme. Applicants should provide a valid ID or passport and the academic or identification document requested during registration. The training team may confirm additional intake-specific requirements before admission.

Fee Structure

Contact the G-MSF training team for the current intake fee structure, payment schedule and any available support. Do not make a course-fee payment until your application has been accepted and the payment details have been confirmed.

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